Originally Posted by
Ascended
Not anytime soon at least, no. Economic troubles, covid....people just aren't going to the theaters like they were in 2019 and we probably won't get back to that level for a while....if at all. Not to mention streaming; a lot of folks will skip the cinema if they know they'll be able to stream it after a short wait. The entire entertainment industry has changed since Endgame, and our expectations need to change with it.
But that billion dollar mark was never the "normal" anyway. We did have several films hit that level within a short period of time, yes, but what were those films? Marvel's first black and female leads, the finale of the Infinity Saga, and Jason Mamoa shirtless, wet, and playing pop culture joke Aquaman. These were milestone moments. But making a billion was never the base metric for success some folks thought it was.
We'll still see films make that much money. Didn't Top Gun and the last Spidey do it? It'll happen. It's just not going to be common and never was anyway.
Gunn's Superman almost certainly isn't gonna break a billion. The DC brand is an albatross around the neck of any film it makes, it's brand recognition is so tainted. It's gonna take years, and a unbroken string of successful, quality films, before DC can repair it's reputation and start making MCU money. Anyone who's expecting Supes to make a billion right now is asking for disappointment. But it can still be a good film, it can still be successful, and that's what we need right now. Not a massive, unparalleled smash hit, but a quality, re-watchable film that people genuinely enjoy, that can generate some goodwill and trust for DC.
As for MCU fatigue. Maybe we're seeing it. I think we are, to a small degree. But a lot of complaints, a lot of the numbers, that stuff can be traced back to two things; unrealistic expectations post-Endgame, and content trying to appeal to new audiences/demographics. Was She-Hulk actually bad, or was it just made for a different group than the straight white male nerd the MCU usually tried to appeal to? Did anyone truly expect a new, unknown character like Shang-Chi to make the kind of money phase 3 movies did, with their known assets and years of narrative buildup?