WB and DC are going all in on Ezra Miller’s Flash.
I am shocked that they’re not just releasing this, but they’re giving it massive promotion.
WB and DC have bought a Superbowl TV advertisement for the Flash, according to the Wrap.
Zaslav must feel pretty confident that WB Discovery’s board has his back to allow a purchase like that.
It’s one thing to think your company has invested so much money that the movie has to be released with a smart marketing campaign, to deal with your star’s criminal issues.
It’s another thing altogether to spend cash on such a massive scale, on the largest advertising platform in America, when you’re already losing so much money and value. And for what? To buy more attention on a movie starring a criminal defendant nutjob.
I notice Gunn’s name is not mentioned in the story, which is all kinds of interesting.
Even DC fans will lose their crap over this, understandably. Get rid of beloved actors. Okay. Gotta do what you gotta do. Give massive promotion to a criminal defendant? All in a week and a half? Whaaatt?!? Who does this?
WB Discovery clearly has problems.