Why would the owners of an IP want said IP to be as popular as the Avengers, X-Men, or whatever? I don't know how people could ask these types of questions. Why would a company that sells a product want that product to sell? Why would Disney spend billions to buy Marvel and not use any of what they bought to make money back on their investment? Why would they bother making the Avenegrs, Guardians, Jessica Jones, The Runaways, etc. (the list goes on) and later come out with more comics for these characters that hadn't really been seen before Disney bought them?
I don't blame people for not reading something for whatever reason. Just don't say you have an honest, and possibly unbiased, opinion when you don't have a complete understanding. The X-Men's Krakoa era is a testament to the power of IP's, logos, and branding in comics.