I was browsing this yesterday and it's interesting to me. To me I feel like this streamer has an advantage that the other streamers don't. They can basically go all out and create anything. A couple who's not sure about their relationship and gets transported into a musical? Sure. A movie about the Tetris creator? Why not? A Will Smith slavery movie directed by Antoine Fuqua? Knock yourself out. They can make these series or movies and can take the loss and stream these movies directly because? Their trillion dollar Apple products. I'd say their closest comparison as far as content is Netflix and I think Apple+ is ahead of them as far as content creation. Plus their interface seems pretty good and gives you a big list of what's coming. So, I think they're underrated. The only disadvantage I feel is they don't have a big IP that can draw more subs which is why they fall in the cracks compared with Disney+ HBO/DISCOVERY and Paramount+. I feel like if there's going to be a merger someday I'd say get Paramount+ which has Yellowstone and Star Trek which fits nicely into their niche market.