Originally Posted by
Lee
"The book continued to sell" is a wash. The book sold when Peter was single, it sold when he was married, it sold when he was de-married. 5 years from now the post-marriage era will have outlasted the marriage era.
If Marvel remarry Spider-Man, they get a brief sales spike, then back to normal. There are other ways to get a brief sales spike that don't handcuff the series long-term.
With the setup they have now, Peter and Mary Jane's relationship is an opt-in proposition. If the creative team wants to write them as a couple, they can. If they want to write them as just friends, they can. If they want to write them as exes with a lot of tension, they can. If they want to leave MJ off the table altogether, they can.
There's zero incentive for Marvel to change this.