Also want to point out something Jonathan Frakes once said I think it was around the time of Insurrection's release, he and his lovely wife Genie Francis were doing a red-carpet event for Trek and he said, "Gene Roddenberry was a Proud Card Carrying Liberal". Why did he feel the need to state the obvious? Because in the 90's the right succeeds in demonizing the term "liberal" went from meaning open minded, compassionate, and accepting to degenerate, amoral, deceptive, and perverted. He wanted to not allow the right to use the term like that and wanted to point out Gene and Trek was Liberal.
It got so bad Democrats namely I remember Hillary Clinton around the time she ran for the Senate started telling people she was "Progressive" vs being "Liberal" and other Dems followed suit they allowed the right to twist the meaning in the public lexicon.
As someone who always described themselves as Liberal and who lived through the 90's I want to say woke isn't new it's just the new form of Liberal and demonizing it is also not new.