I remember when they used the IC Title to elevate certain guys up the card.
Randy Savage
Bret Hart
Shawn Michaels
The Rock
Steve Austin
Chris Benoit
Chris Jericho
HHH
That is the ones off the top of my head. They used that title to elevate the guys up the card. But I think a big problem is there isn't a structure of talents you can program in spots. What worked for WCW a good long while is Bischoff had his talents in positions. He set the company up as we know with the levels of ...
Main Event
Upper Card
Mid-Card
Lower Card
He basically had his levels where talent worked at. With over 5 hours of TV a week with Smackdown and RAW , why can't the company book each level successfully ? Why can't they ever get a Cruiserweight title to work. The tag team division itself has moments but can't seem to shake loose . You would think with 5 hours of TV a week they could hit the following areas perfect.