The ironic thing is though they moved away from the classic elements of Spider-Man. Him selling pictures to the Daily Bugle is gone.If we want to get technical, Spider-man isn’t supposed to be anything. This is a fictional character handled by multiple creative teams and operated by multiple editors. Many of whom disagreed as to the creative direction of the series. Spider-man will continue to outlive any one vision or editorial direction for the character.
Ultimately, Spider-man did age and grow in a story that unfolded with subplots that were developed over decades. This, I think, has been part of the appeal of the comics for some. Because a medium this long can do and tell far more with its characters than most other mediums.
After a certain point, editorial decided that this progression was a mistake in that they had lost some of the more "classic" elements of the character. Too many characters had died, too many subplots had been resolved, etc. that the series no longer resembled what it used to be. And so they altered the creative direction of the franchise so that it would reflect a better representation of what they think it should have been from day one: a series in which the status quo basically resets itself at the beginning of each run. This is what the series has mostly been for the last 15 years.
However, I think we’re starting to move away from that creative direction to some degree. They went to great lengths to revive Harry and Kraven with OMD/BND, but they have recently put both characters back in the grave. And the story of Jameson discovering Peter’s identity is likely not something that would have been approved several years ago because it requires some retcon to go back to the original status quo. I think the only thing holding back marriage at this point (aside from the ongoing tensions with fans) is that this editorial still seems to want the option to use other love interests in the main book.
If I'm not mistaken, shows like Succession had a single showrunner or head writer for the course of the series to move the series in a consistent direction. Spider-man has seen numerous editors or "showrunners" including two that thought that marriage was a viable direction for the franchise.