They know what to do they just refuse to do it.
And because they're too busy focusing on that aspect, they can't even just let him stay in school and get his masters, or have him actualy work a normal job with coworkers who might have problems that you could spin into other stories. Like say what you will about BND, and ther's plenty negative to say there, but it knew to give Peter lots of civilian stuff to do. Wells doesn't do any civlian stuff at all. THe closest he gets is this NTR MJ storyline and working for Norman Osborn...which isn't really his civlian life, it's just an extension of being a superhero.
Both things that he didn't actually earn. Because I care about his civilian life I want him to actually earn those things, not have them handed to him by a hijacker.
Considering a lot of Arrowverse Flash, at least in the beginning, was somewhat influenced by Spider-Man . . . let's not forget Zoom being literally modeled as a speedster version of Venom in a black suit that covered his entire body and face and with a demonically distorted voice provided by Tony Todd, who will be voicing Venom himself in Insomniac Games' Spider-Man 2.
The spider is always on the hunt.
Don't think Marvel really known what to do with Spider-Man since they decided the central point of him is that "he and Mary Jane cannot be married despite that being a defining trait."
Doctor Strange: "You are the right person to replace Logan."
X-23: "I know there are people who disapprove... Guys on the Internet mainly."
(All-New Wolverine #4)
The spider is always on the hunt.
Peter having a civilian supporting cast is very important and the fact that they are slowly erasing this aspect of the book is just terrible. i would even say that having at least SOME of that supporting cast not know he is Spider-Man is vital too because the whole thing about Peter being Spider-Man is that it makes it even harder to maintain the relationships he has with those who don't know he is Spider-Man. That creates great drama and tension. This is part of the problem i have with MCU Spider-Man. Everyone close to him knew he was Spider-Man, so that aspect of the character was non-existent.
Whether they know or not, a civilian supporting cast is important in general to keep superheroes firmly tied to the rest of humanity, emotionally if nothing else. Without that, we end up with superheroes that are increasingly distant and alienated from the people and world that they're supposed to protect, which can lead to said people and world turning against them as well.
The spider is always on the hunt.
"He's pure power and doesn't even know it. He's the best of us."-Matt Murdock
"I need a reason to take the mask off."-Peter Parker
"My heart half-breaks at how easy it is to lie to him. It breaks all the way when he believes me without question." Felicia Hardy
Parker Industries...not so much. I prefer him to have an 'everyman' type middle class job that he likes. I really liked him as the Bugle's science editor. PhD most definitely should have not lost it.
To me it is not that Peter couldn't earn his doctorate...he just did not put any real importance on it. Now with Otto earning it and then the whole plagiarism I want him to get it so that he can prove to everyone he is not a fraud. They could even write a story around him finishing his oral exams to get his doctorate and then saving the city from some out of control experiment as Peter and not as Spidey so that that scandal kind of goes away.
All I wanted was to be unconditionally loved while never having to work on my flaws. Is that so much to ask?
I'd say they've not known what to do with it since BND. They tried to bring him back down to a lovable loser, just made him an unlikable shlub and his personal life has been pretty boring since. When he had MJ there was something worth coming home to, but now he's just this kinda of sad loser. Not much of a life outside of Spidey.
That is indeed a major storytelling hindrance. I will always argue that Big Joe tipping Marvel's hand about the desired hard status quo in the lead-up to OMD was the worst thing ever to happen to 616 Spidey. Now even the illusion of change is gone because we know Peter will never grow beyond a certain point. Why should we care about his future romances, for example, if there is a hard limit on how far they can develop? It would be like if a magician blatantly shows you how their big trick is done and then gets angry when you aren't excited the next time they perform the trick.
"So you've come to the end now alive but dead inside."