From an artistic standpoint, absolutely none of them. She might be a well-written, three dimensional character in an interesting, coherent and consistently plotted story. In which case, great, have at it! A great writer can tell a great story with any character. (Though, in my experience, she probably won't be any of those things. When they do 'stunt casting' like this, I find they tend to make the character little more than the sum of their demographic, demeaning everyone involved.)
But this thread is about sales; the business of comics. And no matter how amazing this character is, or how well written it is, the vast majority of comic book readers will never know because they're not buying this book with this hero. And that's the point I was making. By all the accounts I've read, sales are probably the worst they've ever been across the board, including ASM. Less people are buying comic books practically by the week. So, which genius decided the best way to turn that around was to FEATURE a character who connects to what...3% of the readership? Maybe?
And it relates to a larger trend in Marvel (and DC, for that matter). They've driven off perhaps a solid 60% of the audience they had a decade or two ago by dedicating most of their attention to All New, All Different characters when the vast majority of people who (used to) read comics just wanted to see the same heroes they grew up with. Or, even worse, they bring in writers to deconstruct and destroy heroes the readers did love, shoving away fans. It's almost like they don't want a solid half of the potential audience to have any reason to spend their money on Marvel comics.
Forget the politics of it. Focus on the business. Honest questions...who exactly is this book marketed towards? How is it expected to be successful and improve sales given the titular hero?
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