Again, reality check. Award winning brand in a niche market with a circulation under 100K per issue (or per volume of the trade if you want to look at that instead) doesn't have the same cache as a book franchise that sells millions of copies per release, and isn't going to put asses in the seats or get people to tune in to watch in sufficient numbers to justify the expense of a license. Percy Jackson vs, some other teen kid fighting Greek gods will have an impact on the bottom line. Bigby Wolf instead of Big B.Wolf interacting with Snow White and Cinderalla won't.
And what awards? Eisners? Harveys? Ringos? Consumers who aren't hardcore comic fans won't even know what those awards are let alone what they mean, and they won't have any cache on the box office or ratings. And you'r enot likely to get a suit or a bean counter to pay for that when it doesn't improve ROI.
-M