Originally Posted by
Mister Mets
The impression I had was that there was more hype early on, especially in the first year.
By the time you got the major One More Day teases, we were deep into the Kindred saga, which seemed more divisive.
I think there are other reasons support for the run declined in the second half, but one advantage it had early on was that it could be enjoyed by Spider-Man fans who liked Brand New Day and Slott, as well as those who think that Peter & MJ are endgame.
The new Ultimate Spider-Man has similarly broad appeal.