Everyone these days seems to have the idea that D.C. is a very dark and serious comic book company. Maybe it's all because of something that Deadpool said once. I just don't see it. Yet people think of Marvel Comics as being more light-hearted. What?
This is like being on the Bizarro World for me. It was completely the opposite when I got into comic books, back in the 1960s. D.C. was considered funny and Marvel was supposed to be serious.
At least that was the attitude that many readers had back then. I don't think Marvel was really all that serious--but their super-hero comics appealed to teen-agers--while the D.C. super-heroes mainly appealed to younger readers like me. Teen-agers tend to take everything too seriously, so I guess they thought their Marvels were very important and realistic. Reading them in hindsight, it doesn't seem that way. They seem overly mawish and soap operatic. I think Stan and his company of artists were having just as many laughs--it's the readers who didn't believe there was anything to laugh about.
Of course, as a kid, many jokes went right over my head. But I knew that the super-hero comics were supposed to be fun, for the most part. Other genres like war and romance were aimed at older readers, but I didn't bother with those. To be sure, there were several super-hero comics that gave me nightmares. Yet on the whole, I liked National Periodicals best because they were friendly and encouraged good behaviour.
Reading interviews with the old pros, they had no illusions that what they were doing was great art--or even respectable. Some didn't want to advertise what they were doing for a living. They knew that it was all kids' stuff. I think the fans that then became pros reacted against that. They didn't like the camp Batman because they didn't want to be laughed at. And I think that's what drove them in a more serious direction.
But even so, D.C. remained family friendly and upbeat through the 1970s and into the 1980s. Things darkened after that, but to my mind it has never got that dark. There have been some individual events or a cluster of titles that took themselves too seriously and not for their own good--but never enough for D.C. to have this reputation. They were never Lev Gleason comics.
And if you look at the other media, there's always a melange of different styles. For every ARROW there's a FLASH. For every JOKER there's a LEGO BATMAN. Why so serious?