Originally Posted by
Garlador
I was speaking on a creative level, not sales. The intended outcome of One More Day was to rejuvenate the creative energy of the book and draw in new readers. The book is stagnating creatively by many responses, articles, editorials, and even other professional writer responses, while sales are certainly NOT growing year over year even as the population of earth has nearly doubled and superhero media hit record highs over the last decade.
There are also thousands of factors at play here beyond "One More Day" itself that determine a character's longevity, particularly when comics are a miniscule fraction of Spider-Man's exposure to the general public. Sheer positive momentum can carry a beloved character forward long past their shelf date. The recent games are selling upwards of 33 million copies. Spider-Man is in the 2nd highest-grossing film in movie history. You could do a story where Peter says "screw it" to valuing human life and turns into The Spider-Punisher and starts gunning down criminals and I would wager his comic would still be around a decade later and still charting.
And, inversely, the marriage itself certainly wasn't a sunk cost, given that the book was still around 20 years later and selling well, with some of the highest-selling and best-received runs in history.
Not to get too political, but some of the absolute worst things that have happened recently to many of my friends (and myself) who have strong advocacy for human rights was bad people finding success in catering to the worst parts of their base's ideologies and finding far more success catering to bigots and zealots instead of rational, civil citizens. The short-term success has left long-term consequences that my children's children will be cleaning up after, because doubling-down on bad decisions and then refusing to reverse-course when the red flags appeared meant we broke things so hard that it's nearly impossible to fix them now.
What a terrible medium to be in where the fear of failure prevents creative minds from letting decades of wonderful stories organically develop forward.
I'd argue that fans need more facts. There are less and less of them to make educated conclusions these days, and the best we get is second-hand information and absolutist statements that don't pan out like that in other books or with other companies. I do not remotely blame readers for jumping to conclusions based off even a mild look at the history of comic books. I've lived through and seen all the problems over the years, books and companies dealing with altered plans, creative in-fighting, job loss, editorial mandates, creative bankruptcy, artist boycotts, leadership failures, bankruptcy, legal battles, GoFundMe's for dying creators, institutional sexism, racism, and homophobia, creator burnout, boycotts, credit denial, artistic theft, petty bias, talented writers quitting in protest, blacklists, a Yellowface scandal, rape and assault scandals, creators jumping-ship, royalty disputes, nepotism, and good ol' fashion fraud.
The only truth of the matter I fully believe is what is public record, and there is a very good reason most audiences don't know the whole story. As one of my instructors at Disney once said, "you don't want to know all the facts. It'll break your heart and destroy the magic."