Quick things to keep in mind:
1. That's a list based on 144 shops, not the entire market.
2. If you read the statements I've made on this thread, they've always been based on
Marvel's best selling titles, and I've always been clear on that. The core Batman book regularly outsells the core Spider-Man book. It's been that way for ages. That's why for the past couple of decades the comic index (the comic book version of the gold standard) used BATMAN's sales as the book all others were measured against, and you could figure out the specific sales of any indexed book by converting the index number off of BATMAN's index number.
3. The rankings I've mentioned (how Zeb's run dominated Marvel's Top 25 best selling issues this year, how SPIDER-MAN #1 was Marvel's #1 issue based on units in 2022, and how SPIDER-BOY #1 was Marvel's #1 issue based on units
and dollars in 2023) are from
Marvel's numbers. Ever since Marvel and DC moved away from Diamond, both companies have been keeping their sales figures close to the vest. Companies don't like to share data when they don't have to.
4. When the EIC of a company comes out and says a book is Marvel's best selling issue of the year (
https://www.scifinow.co.uk/exclusive...uing-a-legacy/ ), it would be silly of them to say that if it wasn't true.