MARVEL's success was not solely on "universe" but movie quality, they forgot it

[Slowpokeking]

It was Iron Man's success which started MCU. And other than a post credit scene, there was no infinity gem plot.

Avengers 1 also was very fun, you don't need to watch other movies to enjoy it.

Then in phase 2 we got CA2 and GotG, CA2 probably is the best MCU solo movie. Yeah we got infinity gems plot, but they didn't affect the movie's own quality until like Avengers 2.

Only phase 3 mainly rely on a "main plot" to push on and attract ppl to watch all the MCU movies, I already started to feel boring about their formula. But IW was really good, then the infinity gem plot ended with Endgame, most of the main heroes have left.

So after Endgame, MCU needed to pick up their own, use well known heroes or. But no, they just thought their success only got to do with their "universe", so they just keep making movies about tier N characters without build them well. Expand the universe and setup for the future instead of making good movies.

So now we got The Marvels' failure. The character herself wasn't very popular, the plot was meh, no clear target audience and ppl are not that interested in superheroes anymore.

Most of the "universe" failed also because they focused too much on "building a universe" instead of making good movies, and they flop their first or second movie=The End.

Marvel needs to learn from their lesson. It's not too late yet.

[Tofali]

I'm an MCU fan but all these reactionary takes about the MCU makes me want things to get worse I just want a young Thanos (animated or live) movie everything else can fail.

[batnbreakfast]

Marvel taking their time with Blade, Daredevil Born Again and Cap 4 sure seems like they re getting that they can t sell everything. There needs to be quality or you end up like Star Wars.

[thwhtGuardian]

Marvel taking their time with Blade, Daredevil Born Again and Cap 4 sure seems like they re getting that they can t sell everything. There needs to be quality or you end up like Star Wars.

...Star Wars was really successful.

I mean, I didn't care for the sequel trilogy but it made billions of dollars and kids loved it.

[choptop]

...Star Wars was really successful.

I mean, I didn't care for the sequel trilogy but it made billions of dollars and kids loved it.

Ya it probably made over 2 billion in profit it was very successful.

[Anthony W]

So now we got The Marvels' failure. The character herself wasn't very popular, the plot was meh, no clear target audience and ppl are not that interested in superheroes anymore.

Sigh. We are never really going to know if Captain Marvel is popular. The first movie came at the height of MCU mania and between Infinity War and Endgame. The second movie came at a MCU low point and she had to share the spotlight. Marvel Comics believes in the character and makes sure she will always have a book but never hires A list talent for her book.

You can say the character is unpopular and be right.

You can say the character is popular and be right.

It's wild how the character's popularity is at the mercy of the observer.

[Slowpokeking]

...Star Wars was really successful.

I mean, I didn't care for the sequel trilogy but it made billions of dollars and kids loved it.

But by SW's standards it should have made more and right now they are stuck with new movies.

You can't call it failure but it surely didn't reach expectation.

[80sbaby]

But by SW's standards it should have made more and right now they are stuck with new movies.

You can't call it failure but it surely didn't reach expectation.

Please show us where they stated this expectation.

[Slowpokeking]

Please show us where they stated this expectation.

They had a lot of movies in plan, including Rian Johnson's, now it's on the shelf.

Their plan was to have 1 SW movie every year.

https://www.polygon.com/2015/11/17/9...-force-awakens

[80sbaby]

They had a lot of movies in plan, including Rian Johnson's, now it's on the shelf.

Their plan was to have 1 SW movie every year.

https://www.polygon.com/2015/11/17/9...-force-awakens

Yes but that doesn't mean the ST didn't meet expectations. Movies ger cancelled for a number of reasons. And they're planning a direct sequel starring Rey. Not to mention their TV projects have mostly been successful/well received.

[KNIGHT OF THE LAKE]

Sigh. We are never really going to know if Captain Marvel is popular. The first movie came at the height of MCU mania and between Infinity War and Endgame. The second movie came at a MCU low point and she had to share the spotlight. Marvel Comics believes in the character and makes sure she will always have a book but never hires A list talent for her book.

You can say the character is unpopular and be right.

You can say the character is popular and be right.

It's wild how the character's popularity is at the mercy of the observer.

Sure we will. Guardians just made money. Spider-Man made money last year. The popular characters are still making money.

[Slowpokeking]

Yes but that doesn't mean the ST didn't meet expectations. Movies ger cancelled for a number of reasons. And they're planning a direct sequel starring Rey. Not to mention their TV projects have mostly been successful/well received.

We are talking about Star Wars, the BIGGEST franchise in NA before MCU, Lucas sold it to Disney to continue its saga. And it's now on shelf for bloody 5 years and could be more wait. Also both EP8 and 9 had a great drop on BO.

So why didn't the great SW franchise have more movies like they stated? And it's in a long hold? Even DCEU didn't get treated like this.

ST didn't expand the universe much, even the series mostly focus on different era, nor were the ST characters popular compare to OT or even PT. The plot was very inconsistent. It made such money only because of its brand, but it didn't add positive things to SW, only dragged it down. Even DCEU has better quality than it.

[80sbaby]

We are talking about Star Wars, the BIGGEST franchise in NA before MCU, Lucas sold it to Disney to continue its saga. And it's now on shelf for bloody 5 years and could be more wait. Also both EP8 and 9 had a great drop on BO.

So why didn't the great SW franchise have more movies like they stated? And it's in a long hold? Even DCEU didn't get treated like this.

ST didn't expand the universe much, even the series mostly focus on different era, nor were the ST characters popular compare to OT or even PT. The plot was very inconsistent. It made such money only because of its brand, but it didn't add positive things to SW, only dragged it down. Even DCEU has better quality than it.

Yes, I'm aware of what franchise we're talking about. And you're still applying an arbitrary qualifier to measure success. It still made billions of dollars and Rey is still very popular with kids, as are the shows.

[Slowpokeking]

Yes, I'm aware of what franchise we're talking about. And you're still applying an arbitrary qualifier to measure success. It still made billions of dollars and Rey is still very popular with kids, as are the shows.

Of course, it made such money because it's SW, we all know how powerful this brand is.

Just like MCU didn't get bad box office right way after they lost their idea, also TLJ and EP9 got a quick drop due to its quality.

If it was a huge success, we would have more and more movies rather than a 5 years hold. Especially right now all the hollywood companies are digging big old franchises. Even the TV series got little to do with the ST era.

[80sbaby]

Of course, it made such money because it's SW, we all know how powerful this brand is.

Just like MCU didn't get bad box office right way after they lost their idea, also TLJ and EP9 got a quick drop due to its quality.

If it was a huge success, we would have more and more movies rather than a 5 years hold. Especially right now all the hollywood companies are digging big old franchises. Even the TV series got little to do with the ST era.

Both Mando and Ahsoka directly set up the ST, though so you're wrong on that last part.

And my point is it was still successful because of how much it made. But I'm not going to keep going back and forth about it.