We don't know how well it's selling, though. It's possible that from Marvel's POV, it's underperforming.
Again, we don't know much, but we do know that things can't be all rosy. Lowe and Cebulski are clearly more upset with Spider-Man fans than they were just a year ago. If things were going their way, the reactions wouldn't make sense. There's a frustration they show that wasn't there during the first BND.