I'm still skeptical on how this will differentiate itself from all the other AU stories DC publishes every year but the part about A-list creators was interesting. Is it DC's A-list creators or just high profile creators in general? I don't expect Ed Brubaker to write anything but I could see DC trying to poach Al Ewing for a book. It's kinda funny that DC's "ultimate universe" seems to be more in line with Marvel's old one while Marvel's new one is doing a completely new thing.