Originally Posted by
Angilasman
If these companies want to keep making money off of these characters after they become public domain the obvious solution is just to make good new movies/shows/comics with them.
Imagine Godzilla in the public domain (which'll happen in a few decades). Toho just produced a new movie that everyone loves, is a big hit, and now all the merchandise and licensing is going to orient itself around the new movie. Similarly, the Norse God Thor is public domain, but that doesn't stop Marvel from making money off action figures and t-shirts with Hemsworth's likeness.