Why not make a Ultimate Alliance 4 with the phase 4-5 characters? I mean Ultimate Alliance 3 was basically a cash-in on Infinity War/Endgame with the Black Order. The way current MCU marketing is going is reminding me of the problems of WWE not being able to make new stars in wrestling. You have to put these characters out there. It's no wonder Secret Wars is sounding like it's going to be nothing but a nostalgia ride. We shouldn't underestimate the power of outside media influence. It was legendary shows like Batman the animated series that made me beg my parents to go see movies like Batman and Robin in theaters as a kid. Not saying that's the kind of movies we should be getting though lol.