Originally Posted by
AlexanderLuthor
Good post. Both Marvel and DC are in a tough situation. Seemingly, their characters have rarely been this popular - maybe the 40's and early 90's? But while sales are going up to some degree it's nothing compared to the flood of people seeing the movies/TV Shows. Avengers, Iron Man, Superman, Captain America and Green Arrow are all coming off of or have highly successful movies or TV shows, but really don't sell well at all. And some of those books are quality. Why is that? Is it the company's fault, is it the medium itself, is it society, is it the younger demographics preferences? Probably a combination of all of the above. But I know both companies are trying desperately to tap into the huge pool of potential fans that have been created -just w/o a ton of success, yet