Originally Posted by
Lee Stone
I would say... in no particular order...
The walking off of major talent, sometimes publicly announced. See George Perez, Rob Liefeld, etc.
The trojan horse gift wrapping of the New52, where everyone expected a bright shiny bicycle and got huge lumps of coal, instead. See JLI, Stormwatch, Teen Titans, etc.
The "it's not a reboot", oh... wait, "it's a reboot... but not for these books...", "this did happen, but not with those people... so we'll let you figure it out"...
The big media surrounding the kid reading Justice League #1 at the New52 announcement and then virtually none of their line being 'kid-friendly', with almost every first issue being blatantly graphic as if they were told to include certain gory scenes to win publication.
How a random drawn in character got turned into the creative force of the New52 on a whim because they didn't have anything already figured out. "Heeeey... that works... Go with it!"
If you do the math...
New52 lost at least 1/4 of DC's readership at launch because the final issues made a good jumping off point.
It gained about twice that much with the launch, thanks to a promotion that reminded people in 'non-comics-land' that comics still existed.
Then it lost the speculator market after the first few months, since they got what they came for.
Then it lost over half of the readers who had held on from before because it wasn't to their liking or it "isn't made for them".
Then it lost a lot of the new readers from 'non-comics-land' who went on to try comics that were more accessible at Marvel and Image, or more familiar to them such as licensed properties, Walking Dead or Avengers/X-Men.
Then it lost some of the new 'non-comics-land' readers who came expecting cartoons and the lapsed readers who came back expecting four-color entertainment and got Vertigo-lite.
Mostly, I would say the bulk of readers that are left for New52 are Batman and Green Lantern readers that stuck with it through the reboot because they weren't drastically changed. At least "not to their face"... the old comics still mattered.. Sort of. Those readers didn't start questioning things until stuff didn't mesh with stories they were told that did still happen.
The end of their "lines": dark, edge, justice league, superman, batman, young justice, green lantern.
Oh, they're still there. If you pay attention. The color of "New 52" logo tells you which line it's in.
But other than that, it's been phased out.
Most likely to take the emphasis off of...
The Young Justice line.
What can we say?
All the books in the line got canned and only one replacement is coming?
That's hardly a "line".
NewDC didn't make a real effort to push that area.
If they were really concerned with keeping all 7 lines going strong, then they would have taken their big name creators and shuffled them to the areas needing the most help.
Instead, they remained on the core titles or were put on new books launching under the better selling lines, Batman or Justice League.
And are they still dropping creators when a comic is delayed?