Originally Posted by
Lee Stone
True.
You could virtually pick up any Marvel TPB and take it at face value. Any changes that were made were usually off-panel or behind the scenes (ie: 'this happened between panels 4 & 5' or 'this was going on at the same time as this').
With DC, if you pick up a TPB, you generally have to replace one or more characters or invalidate the whole story.
This leads to:
1. An easier access for new Marvel readers as they can pick up any TPB and it'll go with whatever new comic they just started to read. While, over at DC, a new reader will have to have a "guide" to help make sure they know which ones are in continuity.
2. The separation that occurs with rebooting also causes a competing market for the older stuff. While Marvel's current comics and past comics work hand-in-hand and new readers can cross over from one to the other, DC's pre-reboot stuff has become like a totally separate company that just stopped publishing a few years ago. The major drawback is that New52 DC has 3 years of material vs. Pre52's (which varies depending on what series/character you compare).
You could say this happened to DC when they did Crisis in 1985, also. However, the new comics were still being sold on newsstands at the time. So the average new reader wouldn't have anything pre-Crisis to choose from. Only those that went to comic shops.
These days, the new comics can be purchased digitally or at comic shops. But alongside the conflicting versions from Pre52. So a new reader could pick up a New52 title or an older one that has been "erased". Before they are aware that there's a difference.
DC's New52 versions of Pre52 DC are kind of like comparing the Dynamite Shadow vs. the DC Shadow or the Dark Horse Star Wars vs. the Marvel Star Wars. Or IDW Star Trek vs. DC Star Trek. They may look the same but they're not.
If a reader connects with the one version, they may not care for the other.
Of course, DC also has the tendency to make their animated versions wildly different, too, which leads to even more confusion for new readers who may come in from seeing the cartoons.
Basically, as this goes on, the readership becomes splintered since DC obviously can't publish comics featuring every version of their characters/teams to accommodate. So it seems they go through cycles focusing on one version at a time, while introducing even more new versions that contradict what came before.