If you are the type to take that type of marketing to heart, you are exactly who they are marketing towards.
Sorry, I do not take that seriously AT ALL.
The goal of a solicit is to get you to buy the book. Whether it's with an enticing cover or clever wording or both, but that's the goal. The cover does not need to depict what occurs inside the pages and neither do the words.
"Oh, if you weren't shocked enough by what happened last issue, wait until you see THIS ONE!! YOU WILL NOT BELIEVE YOUR EYES!!"