It's been a long time since Marvel comics had fertile ground for anything that didn't allready have deep roots going back to the 80's. Especially now that the (mostly silent) collectors and hobbiest seem to become more picky and the shops keep diminishing in numbers or diversifying their wares, making them less reliant on the Marvel or DC comics.
So sadly at this point rapid cancelation is now the primary outcome, regardless of quality and effort, or lack thereof. So perhaps all that matters is if the creators can at least make their short runs enjoyable for those who like it.