He definitely seems to be extra cautious about revealing MJ's new business. Wonder how that'll come into play later because it seems like it will with the set-up. I was suspecting fashion, but now I'm actually wondering if it's a PR or marketing business. Especially with that "branding" line. (Which also got a chuckle out of me lol) Maybe MJ will try to manage Spidey's public image down the line?