The X-Men and its various incarnations (X-Factor, New Mutants, Gen X ...etc) have all been around for decades. Even though there has been relaunch(es), the various writers had a new concept in mind, especially if launching/relaunching a new title. What do you guys think has been the best? For this topic you might consider some of the following, or consider your own thoughts not mentioned below:
X-Factor as double agent mutant hunters/mutants
X-Factor as government sanctioned
X-Factor as detective agency.
X-Corporations worldwide
X-Forces militant style
X-Forces 'road trip' concept
Generation X/New Mutants school with only about several pupils
New X-Men school with numerous pupils
Astonishing 'super hero mutants'
Excalibur in Genosha
etc...
It doesn't matter if the storyline somehow "sucked" to you, but you feel the concept was one of the best for that X-Book.