What's there to say about Hawkeye? He was the character I liked most as a kid and I love his personality and backstory. As a kid I dug the 1984 miniseries but anything with Hawkeye in the solo from there was terrible. As an adult, Fraction's take doesn't drift too far away from the core of the character and actually changes him for the better. I don't see him as doofy or aloof. I see him as a normal human who is trying to do good. Yes, he makes mistakes. Who doesn't? But it's his passion and drive to use what he has to be the best person he can be that I like about Fraction's series.
I also think that when you're with the Avengers you can be the most competent team player in the world but by yourself it's a different story. His "downfalls" in his solo title doesn't bother me. After Avengering all day and picking off more than he can chew who else wouldn't fall into his situation? The only difference is that when it happens to Cap or Iron Man there's superpowers or technology or a support team to back them up. Clint doesn't get those luxuries by himself, especially when he's working outside the law to do what's right.
Uhh...I guess the last point to address is his costume. I liked it as a kid but it started turning me off as an adult. I think the biggest issue with his classic costume is that Wolverine popularized the cowl look in the Marvel universe, as unfair as it is to the Hawkguy. From there, the rest of his costumes sucked except the current one, which I now prefer over the classic.
"Well what about the Ultimate looks?" They're ass. Hitch's initial redesign was awful until they cleaned it up when they brought it over to 616. Aja further cleaned it up, and I wish more artists would go with the one larger chevron look instead of splitting it into 3 or 4 slices. I also dig the flatness of Aja's costume but for the most part the costume looks good -- maybe could use a bit more purple. Only other criticism is that artists who can't draw sunglasses should opt out of them for the design. It shouldn't be a requirement for the costume. Guice drew them like old lady specs and Bagley made them like goggles. The glasses should be opt-in when drawing Clint.
It's an extra dollar for one of Marvel's most popular titles. Maybe it will get the title back on track since there will be more money for the creators. An extra dollar for more Hawkeye is way worth it.