I believe the proof is in the pudding. In four years, more often than not, SHSO has missed opportunities to tie into TV shows and movies and comic book events. Marvel Heroes has been successful regarding the timing of their updates and events. MH has been described as being more profitable than SHSO. I have no evidence of that, but I can believe it, and if it is true, then of course MH is where the time and attention will be directed.