Having read it, I am hoping that isn't Peter Parker.
I agree with some here, having Norman still be alive does cheapen Peter's death.
I am rather surprised he is alive, as they have killed off some important characters and have kept them dead.
Wolverine, Captain America, Xavier, DareDevil, and they were going strong with Peter Parker.
We'll see how it turns out, but I am hoping this is a clone of his. Something along the lines of Ben Reilly, and we can get an Ultimate Scarlet Spider.
As an aside, I've been a lurker for many years of this fine forum and I have just joined.