If Marvel wasn't planning on giving the character his own title back, not really that odd.
My sentiments exaclty.
Did they? When you've shoot them in the head before, you can't expect the audience to hold their breath the second time.
As for the impostors, while subplots don't necessarily have to go anywhere, the fact that I don't even remember how that played out, means it probably should've been handled differently.
I'm not that conflicted, best Spider-Man title on sale right now.