Wonder Woman #36 had heavy promotion, it was the cover from Previews magazine ( that is a magazine where retaielrs see the news from comics)
neither tomasi or Mahnke has a superstar status like Finch has. I don't think it done badly, but also not so much. I'm curious about the orders vs the sales, since it didn't show up on bleeding cool best.
Anyway Batgirl was successful with a creative team that is not a superstar, and attracted the target public to thecomics: young girls.