I know reboot is a dirty word when it comes to comics but maybe it might be the best thing in the long run for Marvel to think about. I mean Marvel now has to keep pumping out event after event to even make any kind of headway. They have turned the Avengers franchise into a virtual army of super heroes that no real threat on earth can even phase anymore without major POS thrown in so they have to keep making bigger and more ridiculous universal threats to even have any drama. The X-Books have been kinda a bloated mess for the better part of a decade at least. They keep going back to the hero versus hero gimick. The classic villains have been so overused the last 20 years that most are just sad shells of what they used to be. And now they are going back to that old 90's classic gimick and replacing all their old characters (Cap, Spider Man, Thor) with new versions just like before. Love it or hate it the DC reboot did get a lot of press and sell a lot of books. Just look at how many books the Ultimate line was selling before it got taken down by bad writing and poor planning.
I mean Marvel ignores most of its history anyway so would it really be that bad to lost it all and start over?