Originally Posted by
gurkle
Marvel has a weird two-track attitude to nostalgia.
On the one hand, since 2001 they try to minimize the importance of old continuity and tell older fans that it's important to appeal to new readers who don't remember the old stories.
On the other hand, they are constantly referring back to old stories - their events tend to be rehashes, retellings or reboots of older events. In the last few years we've had the return of the Phoenix (AvX), the return of Onslaught (AXIS), and now we're getting a new Secret Wars, some story being advertised with the tagline "No more mutants." Even if we're not actually getting a new "Civil War," what is this but nostalgia?
In some ways these events are the worst of both worlds (which is why nobody does their best work on them) - obsessed with old comics, confusing to new readers, but too rehash-y for experienced readers. At least the original Civil War, while not a good story, was a fairly new thing in the Marvel Universe at the time.