J. Jonah Jameson has to do an interview with Norman Osborn, a close friend who has started a new company in New York. JJJ gets bit by a spider Norman was testing on, and gains spider-powers. Decides to use his powers to observe and spy to get the inside scope on others for the Daily Bugle. It comes crashing down when he chooses not to stop a random thug, who then kills Norman. JJJ is wracked with guilt of his best friend's death and chooses to use his powers for good. However one Peter Parker believes Spider-Man is up to no good, and runs a website trying to take him down. He believes Spider-Man is just looking for attention and stuff. So Peter Parker constantly says that Spider-Man is a menace and must be stopped.