Originally Posted by
Kusanagi
Marvel had 2 of the 3 highest grossing movies in the United States this year, and just off of hype alone you can bet the next Avengers will threaten box office records, if it's an actually good movie then who knows how much money it can make.
It all comes down to quality. If Marvel keeps making good movies it will continue to succeed. The closest approximation I can think of is Pixar, now Marvel isn't that good, but it's starting to earn a reputation as a studio that it will provide good entertainment. Until they produce some real stinkers, despite internet outrage IM3 wasn't one, they're fine.
Really the question for DC is when are they going to produce a good movie that isn't Batman? If Batman vs. Superman isn't damn good there experiment dies before it gets off the ground. But even if it does why can't they both be successful? If Marvel and DC are producing great movies isn't that a good thing?