Originally Posted by
t hedge coke
The thing, too, is that Westerns weren't codified as a genre, to begin with. They were, essentially, a pop brand of "contemporary fiction." Even during early cowboy explosion in film, you're dealing with some actors who were cowboys, or with living legends being simply portrayed "in their youth."
The Wayne era really comes up at a time when things like noir heroes or weasely paranoia movie heroes were being actively tamped down by studios and the regulatory boards. It wasn't entirely about audience demand, but largely about what studios were being made to promote, and even Wayne stretches out of it to play the sadsack or the monster pretty much as soon as he could, or Genghis Khan, etc. Those, too, at a time when people were declaring the Western dead.
Every decade, it seems, there are people declaring it a dead genre. You can find major critics in the 40s, 50s, 60s, 70s, 80s, 90s, and recently, declaring the genre dead and done for.
Rio Bravo killed the Western, and The Good, the Bad, and the Ugly, then Unforgiven, or Dead Man, or the Outlaw Josey Wales, etc. Django was supposed to have killed the Western, according to some critics. Pale Rider. Dances With Wolves. I even saw a critic say that Sam Houston miniseries starring Sam Elliot was the deathknell of the genre, because apparently Sam Elliot sucks in Westerns or some such nonsense.