Marvel felt like an old fuddy duddy when the New 52 was coming out. This transitory momentum loss that DC has been afflicted with will pass as they rejigger their line up of books and the newness of Marvel's relaunch fades.
#1 issues really aren't anything special anymore, at least not for the big two, especially if you are a speculator. I mean owning Star Wars #1 is nice but since there are a million copies out there (plus reprints), the issue will never have value by itself. Even if 90% of all units were eventually lost or destroyed, there would still be a hundred thousand copies lying around. Completely valueless. That's why speculators traffic in rare variants now - because the rare variants posses the necessary scarcity to be valuable.
The problem with rare variants is that they are only valuable because we say they are. If the market falls out, like it did in the 90's, then the value of those variants would disappear overnight.
If you truly want a safe bet, it is better to buy indy publisher's #1 issues. You never know when one series will become popular (like, say, the Walking Dead, Saga or TMNT).