DC Sales & Estimates

[WillieMorgan]

Sales before were at around 23 million; they are currently at around 26 million. So no, you are incorrect.

Oh come on Glenn, he's only out by 3 million sales units! Why not cut him some slack? It's next to nothing is that.

And as i keep saying, sells are indeed back to what they were before the reboot.

Thank you.

It looks like you chose to ignore my advice on the other thread. Your decision matey. One way or another this is an argument you won't win.

Your insistence on skewing DC's sales figures to present a flawed argument does you no credit. As others have pointed out you are utterly incorrect in this.

Thank YOU!

[beetle_booster]

Well Harley quinn keep saving DC, dc wwould do a lot worse without gimmicks

Really now. what do you expect DC to do when Marvel has had a monthy supply of non-stop #1s, point somethings, linewide events for at least 3 years now? Star Wars #1 had 100 variants. The only time Marvel didn't have those was on December.. and DC won the marketshare for that month.

[GoingPostal]

Wahoo, Marvel has seriously taken the lead if this diagram is correct.

Nice spike in 2011 for DC though. And around december 2012 for some reason Marvel has a huge boost, were they pulling an event at that moment?

[The Kid]

Star Wars has given Marvel a huge boost. Hell, I'm planning on picking up the Darth Vader book and maybe the main Star Wars title soon. Pretty excited about the title though I wish Dark Horse still had the license. They did some great stuff with the Star Wars brand

[GoingPostal]

Star Wars has given Marvel a huge boost. Hell, I'm planning on picking up the Darth Vader book and maybe the main Star Wars title soon

They sure are going to sell a fine amount of paper with that franchise, that's a given.

[Baggie_Saiyan]

Really now. what do you expect DC to do when Marvel has had a monthy supply of non-stop #1s, point somethings, linewide events for at least 3 years now? Star Wars #1 had 100 variants. The only time Marvel didn't have those was on December.. and DC won the marketshare for that month.

Right? Also, don't forgot all the shrinking variants they done with Ant-man, to say DC only rely on "gimmicks" is a joke. Infact Id say apart from September Marvel are more "gimmicky" then DC.

[Sirzechs]

Bats sells more than anybody at DC by a long shot, first of all. Secondly, Marvel has its own gimmicks, too. Finally, who cares whether or not they are gimmicks? Do you think the Big Two care if more dollars keep rolling in because of them?

People that needs excuses to put don't DC I guess ? If changing heroes into Captain Carrot style animals meant more money, WB execs would do it in a heart beat, they don't care about stories they don't care about continuity, money is all that matters and they'll continue to send down the orders based on what they see making money..

[Sirzechs]

Because gimmicks are unfair to compare to a period that had gimmicks but not every month. I don't remember DC having a cover variant theme of month, a month only with 3d covers. Sure the numbers will go up

100 Variants ring any bell?

[The Darknight Detective]

People that needs excuses to put don't DC I guess ? If changing heroes into Captain Carrot style animals meant more money, WB execs would do it in a heart beat, they don't care about stories they don't care about continuity, money is all that matters and they'll continue to send down the orders based on what they see making money..

I wouldn't say that's all they care about, but money is certainly numero uno.

[GlennSimpson]

I wouldn't say that's all they care about, but money is certainly numero uno.

Just like, I dunno, every other business in the world.

[GoingPostal]

Just like, I dunno, every other business in the world.

Thanks god it's not true. Many people have a business because they have a passion for what they are doing and want to make a living out of that. They aren't trying to become rich and aren't obssessed with money and profit, just to make what they love.

And no, money is certainly not their first priority. Passion and quality first.

[GlennSimpson]

Thanks god it's not true. Many people have a business because they have a passion for what they are doing and want to make a living out of that. They aren't trying to become rich and aren't obssessed with money and profit, just to make what they love.

And no, money is certainly not their first priority. Passion and quality first.

...as long as they are making money.

No money, no business.

But I'll give you this - I should have said "every other large business with stockholders in the world." Companies like that have a first duty to their stockholders to bring as much return on their investment as possible.

[Triple J]

Thanks god it's not true. Many people have a business because they have a passion for what they are doing and want to make a living out of that. They aren't trying to become rich and aren't obssessed with money and profit, just to make what they love.

And no, money is certainly not their first priority. Passion and quality first.

...as long as they are making money.

No money, no business.

But I'll give you this - I should have said "every other large business with stockholders in the world." Companies like that have a first duty to their stockholders to bring as much return on their investment as possible.

Agreed with both

Larger businesses...unless it's the original founders, passion can be lacking, not always but in most cases (hence, their motivation would be geared towards increasing the profits).

[nightw1ng]

I think it's funny to see people argue how one gimmick is more gimmicky than another, as if there's some rule saying gimmicks are cheating. On a psychological level, it makes perfect sense why some people are more forgiving towards their favorite company and harsher on the competition for basically doing the same thing. We need that justification to reinforce why we chose them.

When it boils down to it, though, the fact is both companies rely on gimmicks to boost sales. Variants, incentives, special covers, events, theme months, character deaths, title reboots - the both do them. Let's not pretend these companies aren't first and foremost businesses whose goal is to maximize profit in both the short term and long term.

[GlennSimpson]

I think it's funny to see people argue how one gimmick is more gimmicky than another, as if there's some rule saying gimmicks are cheating. On a psychological level, it makes perfect sense why some people are more forgiving towards their favorite company and harsher on the competition for basically doing the same thing. We need that justification to reinforce why we chose them.

When it boils down to it, though, the fact is both companies rely on gimmicks to boost sales. Variants, incentives, special covers, events, theme months, character deaths, title reboots - the both do them. Let's not pretend these companies aren't first and foremost businesses whose goal is to maximize profit in both the short term and long term.

Or that either company has ever been willing to try to sell their product solely on the quality of the stories inside. Even back in the old days you had things like "comics with gorillas on the cover sell better, so find a reason to work a gorilla into the story". Or Julius Schwartz just coming up with a crazy idea, having an artist make a cover of it, THEN giving that to a writer and telling him to make a story to fit the cover.