Based on what they are publishing, I believe that Cinebook are mostly aiming at the same market as Tintin and Asterix - all ages, families and libraries. In fact, some of their work was created by some of the creators of Tintin and Asterix - Blake and Mortimer, Lucky Luke, Iznogoud and Yoko Tsuno. And this strategy seems to be working great for them, as evidenced by the huge number of comics they are publishing.