Because I'm not. Really disappointed by it, in fact. After Futures End turned out so much better than I expected, I had moderately high hopes for World's End, but it's just been a chore to read. I've been reading Earth 2 since it launched, too, and yet I still find World's End unnecessarily difficult to follow. It's just one big, jumbled mess of a comic book series, in my opinion.
Granted, the creators on it probably aren't as good as the ones on Futures End, but it's still so much worse than I ever expected it to be. Bad dialogue, poor characterization, and way too much jumping between the separate plot threads for my taste. It doesn't help that the storyline is running concurrently in Earth 2 now, thereby dragging the quality of that book down with it.
I don't know. Feels like milking it to me by DC, quite frankly. They knew they had a good thing going with Futures End and tried to replicate it, but I don't think they have the stable of talent to pull it off, unfortunately. If the story doesn't improve drastically by the end of this month, I think I'm probably done, and I may very well drop Earth 2 along with it.
Anyway, I'm not trying to rant. I'm just curious to see how others feel about it. Maybe I'm missing something and need to go back and reread it, or perhaps I'm simply not giving it enough time to develop properly. After getting burned by Countdown with the mindset of, "It'll get better next week," for an entire year, though, I think I really need a weekly series to jump out and grab me right away. Like Futures End has, for instance.