I agree completely with the original poster. And as a result, I just dropped both Earth 2 and World's End from my pull at my local comic shop this morning. I added a bunch of other titles (the Fade Out, the Kitchen, Supreme Blue Rose, and Unity) to my pull as replacements and will still come out ahead in terms of $$s, and have a bunch of much higher quality books to read.
I'm really fed up with both DC and Marvel ruining good books (like Earth 2) through bloated, mediocre events. As a result, I seem to be gradually moving away from the big 2 (except Vertigo) and towards Image, Valiant, Oni, and the other smaller publishers. I still love reading comics, but no longer have any interest in supporting companies whose motives don't seem to include providing me with a level of enjoyment approximating the cost of their books.
Eric