I find that message boards don't allow for the kind of subtle nuances that happen in everyday conversation. Everything is bombastic at all times! (It's kind of like comic books that way. )
Since this is a Spider-Man board, I feel it's okay to use Spider-Man as an example. Spider-Man and all related characters belong to Marvel. And Marvel can do what they want with them. If they want to give Silk her own book, they can. If it takes off, that's great. If it doesn't, that's unfortunate. I don't see the need to go into the tired cliches of "Marvel is jamming this character down our throats!"
Sometimes you just never know what's going to take off.