In June 1959, a new Shield was published by Archie that had no connection to the previous version.
Joe Simon and Jack Kirby had been hired by Archie to create characters for a new "Archie Adventure Series" line of superheroes. They created a new Shield, whose real identity was Lancelot Strong, who appeared in a new title, The Double Life of Private Strong. Most collectors refer to this Shield as "Lancelot Strong" to differentiate him from the previous one.[citation needed]
Lancelot's scientist father developed a method to create a superhuman by expanding the mind, which he used on his infant son. After his father was killed by foreign agents, Lancelot was adopted by a farm couple and raised as their son. Once he hit his teens, he discovered the truth of his background and his powers: strength, flight, near-invulnerability, vision powers, the ability to generate lightning, and a few more. His father had created a patriotic costume for him, and he started off as the new superhero, the Shield. He soon joined the Army, acting like a Gomer Pyle-style country bumpkin, while leading a double life as the Shield (hence the title of his comic). DC cried 'foul', claiming this new Shield was too similar to Superman, so after 2 issues, his comic ended.
In 1999, Joe Simon and the Kirby estate regained ownership of the character by terminating their shares of the copyright.