You realize we're arguing over exceedingly minor points right? But sure, let's beat this dead horse a few more times.
1) Immaterial.
2) Actually, when the same people are running the same company with the same characters in essentially the same way, we sort of can. Now granted, its not a sure-fire thing that DC is going to maintain the same business practices. They might start lining up their various media efforts more than they have in the past. And that is why I never said it wont happen ever. But going by forty years worth of history, there's no real indication that they're changing their ways either.
3) Yes, the superhero genre is different from '08. And the current success of the superhero in other media should adjust everyone's business plans. But again, there have been studies done that prove movies and video games and television shows dont impact comic book sales in any meaningful way. Marvel conducted this study, incidentally. As for the second part of that post, what does the content of the films matter to this particular discussion? We're not discussing content, we're discussing whether it's applied across different forms of media. What happened is not important, whether it happened the same way in multiple formats does.
4) Strange, I dont recall Lois being replaced by a frog-eating clone in the comic. But again, I've never said DC *never* bothers with synergy, merely that it *rarely* does.
5) Clark Kent is also an alien from a dead planet in all those versions too. That's not so much "synergy between media platforms" as it is "sticking to the general plot". The Kent's dying is not synergy. Superman wearing the costume from the recent movie in the comics and the cartoons would be synergy.
6) Which is why I've never said it.
7) Once again, it's been pretty well proven that financially, DC's not really losing anything. Now, maybe that could change at some point. Maybe comics will find a new delivery mechanic that reaches more people, and the millions who watched Dark Knight will start reading "Detective", but as of right now? It's not much of a loss at all.
8) The importance of a secondary supporting character is subjective, I suppose. I'll concede that. But, at least in Lemire's run, Diggle played second-fiddle to a pre-teen, an overweight Chinese delivery guy, and whatever the hell it was Naiomi did. If that's not at least close to "minor" Im not sure what is. As for Felicity, thanks, I had almost forgotten the abysmal first issue of the new run. And yeah, that's pure, unashamed synergy, but it's also the only title at DC which has gone to such lengths, and very only recently.
9) I know they did. Fraction's Invincible Iron Man began in July 08. The film came out May 2nd, 08. Marvel started synergizing its properties immediately. Invincible Iron Man's first story was about a Stane (the original had been long dead) and kept close to the tone, pacing, and sensibilities of the film.
10) Yup, sure is. Almost like DC *does* do it on occasion. Just like I've been saying they have.
11) Who's discarding it? It does happen. Not just a lot.