For years Squirrel Girl was the obscure Marvel character I wanted to see return, and I was ecstatic when Slott brought her back in GLA, and loved what was done with her for the next few years. I was skeptical when she made her way into Bendis's hands, because I've never seen him do anything good with a character, but I didn't read those issues, so I don't know what was done with her. But when I heard she was getting her own series, I actually thought it wasn't a good idea. She is a character that should be used in a supporting role, or infrequently, IMO. And I saw nothing in this first issue to change my mind. I just didn't enjoy it. It wasn't the art (though it's not my cup of tea), and the writing was serviceable, but it just fell flat for me. It felt like it was trying too hard and just didn't actually succeed in anything it was attempting. I am glad to hear that many people enjoyed it, but I think I'll be leaving the next issue on the stands.
BTW, now my go-to obscure character I want brought back is Solar Man!