Originally Posted by
harpier
While I don't share your sensibilities in either the integrity of characters across several series or the same pleasure in assembling knowledge of continuity, canon and backstory from other series or back issues, it is still popular among many readers and a powerful force in the comics market. But, I think your seeming hostility to creative freedom in major titles ignores the risk of alienating major creative talent, who increasingly can find alternative creative outlets and financial opportunities in creator-owned series. While Marvel (and DC) properties are massively valuable, their value within the comics industry (as opposed to movie and television) is still heavily influenced by the quality of the creative teams. As writers and artists gain their own marketing value—from readers more like me—repeatedly hamstringing their ideas, many of which could easily be excellent and unique within a title, because of "world" continuity or canon consistency is not necessarily a wise idea.
As other commenters have suggested, I'm a relatively new reader, and I'm NOT AT ALL interested in mandated continuity or required canon research to understand what's happening, especially since story tones and creative sensibilities vary greatly across series and eras. Just because I like Waid's Daredevil it doesn't mean I would like Bendis', Smith's, Miller's or Lee's. It's not a widely held opinion, but I don't mind licensed characters having a plethora of fictional biographies (across, not within, stories) without necessary explanation. Multiple origin stories, different experiences, different deaths. All different possibilities for what is essentially an idea, which can be used by different creative teams to suit their stories. Like mythology.
I can, however, appreciate what I would call allusions rather than "canon". No one in my own reading uses it better than Neil Gaiman. His details in Sandman absolutely reward a more comprehensive knowledge of characters' and the publisher's comics history, but does not demand that readers know these things to follow the story.