Originally Posted by
Dwch
First of all, Dark Horse does not have the brand power that Marvel has. This matters because it's an issue of trust with the readers. Also, the Dark Horse comics didn't feature A-list talent, and generally focused on characters that casual fans have never heard of. I was actually quite excited when I heard the news that Marvel was taking over because the Dark Horse stuff felt like fan-fiction to me. I know it was technically official but I generally lumped them in with the countless weird Star Wars novels and other such "canon" featuring no-name characters that mean nothing to me. I feel like this is a move to the big leagues for Star Wars comics, and when they announced the creative teams this was all but confirmed. I mean, Jason Aaron? Mark Waid? John Cassaday? Come on, there's no comparison...
Hope this answers your question without angering too many Dark Horse die-hards... I'm sure they were decent comics but as a HUGE Star Wars fan, I gotta say this is the first time I've ever been excited about a Star Wars comic.