Since everything ties into Secret Wars, the three brands are "Battleworld", "Warzones!" and "Final Days"
Final Days are going to be how heroes react to the end of the World. I assume every Marvel book that is currently being published will go through Final Days, wouldn't this be really too morbid? I mean, think of your pull list. Every one of those stories is gonna be about these characters going into absolute despair that the universe is ending. Wouldn't this just get too depressing? Do people want to read such depressing stuff one after the other?