Well I admit the "horror story" aspect just fits and helps me put the works into context. It's interesting too in that Marvel Comics stemmed more from the tradition of "horror" comics from the 50/60s during its Atlas days of monster-comics.
That being said, I'm officially declaring now that while I think the Hickman Avengers oeuvre are good stories (to some extent) I really don't think they can be good *Marvel Comics* stories, at least now that we are seeing the direction it's ultimately heading in.
Maybe I'm wrong, and the Marvel universe will be saved, but it looks like that the whole Secret Wars things will basically mean that our heroes will lose. Even after two years of these stories, they will lose. And that's not a Marvel story. OK, there are always elements of tragedy in a "classic" Marvel story, to be sure, but to say that our heroes will not succeed in saving their known world, nor will be able to return to their known world in the aftermath, feels fundamentally wrong.
Since it's germane to this conversation, you'll see more of my thought process about this point in my review of New Avengers #29 for weeklycomicbookreview.com
http://weeklycomicbookreview.com/201...w-avengers-29/